Do you have rock stars at your agency who are:
- highly talented in strategy or media or creative or whatever their area of expertise, but they don’t do well managing people?
- on their way up the ladder but stuck for one reason or another?
- super idea-smart but not communication-smart?
- new department heads who have never managed a team before?
Or do you have people who are:
- leaving your agency for reasons other than money?
- disengaged and mentally on their way out the door?
When I ran client teams, departments and ultimately an agency, the one thing that kept me up at night more than anything else was people issues. How to help grow my people, how to retain them and how to attract new talent all were issues that I lost sleep over.
Holding onto great talent can be a real challenge. Even the best agencies lose good people. People leave to chase more money, more opportunity or because they don’t feel like their own agency cares about them. Investing in your people is one way to help keep them…and to help them learn and grow at the same time.
Developing talent gets overlooked more than you can imagine. Why? It takes time, it takes energy, it takes patience… all things that are often in short supply by many managers and agency principals. Even human resources people are mired down by recruiting, interviewing, paperwork and more.
What is bloom and what makes it unique?
Unlike other leadership training that’s conducted in group workshops, seminars, retreats and / or webinars, bloom mentoring is one-on-one mentoring and coaching.
Why does this matter? Obviously, people learn in groups (we all went to school and took classes!), but when you or your people are working to develop their personal style of leadership and develop their unique strengths, having their own personal mentor takes the learning to a whole new level. My clients love having a safe place to ask questions and get guidance on topics ranging from presentation tactics, communication and leadership style to time management to managing expectations and perceptions to dealing with challenging peers and/or clients. This is the kind of stuff that’s hard to talk about with your boss, but the challenges are real and often draining. And to feel supported in this arena helps make an employee feel valued.
The other benefit for agencies is that the more I work with people in your agency the more I have a real understanding of the organization. I am not starting over with each person I mentor. Clients find this to be a real benefit of working with bloom on an on-going basis.
“Kristin’s background in advertising makes her an invaluable extension to our team, a true strategic partner. She understands the business and industry we operate and the challenges we face as a team. Our work with Kristin has had an impact on our team and organization.”
How does bloom work?
When an agency CEO, Partner or Director engages bloom, I know they are looking for results. Leadership skills may be considered the “soft” skills but progress can still be measured.
In my core program, I work with my client (“Mentee”) and his/her Manager to set both Goals and KPIs at the onset of the bloom leadership development program. I send a written report midway thru and at the end of the program. I also do a three-month follow up meeting with both the Manager and Mentee.
bloom Leadership Development 10-12 Week Program*
Goal/KPI setting call** with direct Manager and Mentee. Written Roadmap developed.
4 one-on-one 45 minute calls with Mentee. Scheduled weekly or bi-weekly.
Mid-point summary report from bloom to Manager, outlining progress on Goals/KPIs.
4 more one-on-one 45 minute calls* with Mentee.
Final report from bloom delivered to Manager and Mentee.
* bloom leadership development calls are scheduled based on the Mentee’s schedule. Goal is to complete program in 10-12 weeks.
** Calls can be by phone or Skype
Who’s the ideal bloom leadership development Mentee?
Thru bloom, I have mentored people in every agency department, both male and female. There are two key traits that make for a successful “Mentee”. They are:
- High achievers, who have just been promoted to lead a team, and have no or limited experience in doing so. They want to learn techniques and tactics as well as develop their own personal leadership style.
- Self-aware people who understand they need to develop in key leadership areas, (e.g. communication style, delegating, time management, inspiring others, etc.). They are hungry for input and feedback
8 Session Leadership Development program: $2,500 per individual.
When an agency enrolls more than 5 individuals in a six month period, rate reduces to $2,000 per individual. Retainer rates are also available upon request.
If you are investing in yourself (not thru your agency), kudos to you for taking this important step in your development as a leader. The rate for individuals is $2000.00.
NOTE: In addition to the 8 one-on-one sessions with Mentee, these rates includes a Goal-setting call with Manager and Mentee, unlimited support via email/phone during program, written mid-summary progress report and final report plus a 3 month follow-up check-in call.
Please know bloom offers a 30 day money back guarantee if you are not satisfied with the work we are doing.